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Weight Watchers bets on women | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Harmeet Singh

Weight Watchers Canada bets that losing 10 pounds will make you feel so good, you’ll operate in slow motion.

With a new TV spot, online videos and a digital campaign, created by FCB Montreal, the weight loss brand is promoting its new #BetYou10lbs initiative, where those who join the program can save two months of costs if they reach at least a 10-pound loss within that time.

http://strategyonline.ca/2015/04/30/weight-watchers-bets-on-women/
 

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